The Born This Way Foundation was launched in 2012 by Lady Gaga and her Mom. The foundation is committed to supporting the wellness of young people, and empowering them to create a kinder and braver world. In addition to the resources available on their website, they also created the Born Brave Bus, which toured the U.S. tailgating at Lady Gaga’s shows. The Born This Way Bus opened up several hours before each show, and welcomed individuals between the ages of 13-25 to learn about local resources on anti-bullying, suicide prevention and mental health services.
Brown Pelican WiFi was honored to provide a custom WiFi solution for the Born to Be Brave Bus tour to allow connectivity for staff and visitors during each tour stop. No matter what the WiFi situation was at each location, the Born to Be Brave Bus was always connected.
Client: Born This Way Foundation
Partnered with: Jack Morton Worldwide
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